Friday Fix: Surprising Ways Colors Affect How You Feel and Behave

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Verywell / Julie Bang

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Every Monday on The Verywell Mind Podcast, Editor-in-Chief Amy Morin, LCSW, interviews authors, experts, entrepreneurs, athletes, musicians, and other inspirational people about the strategies that help them think, feel, and do their best in life.

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Friday Fix: Episode

A town in Scotland made its street lights blue, and the crime rate decreased. Casinos keep people gambling at their tables longer by making the tabletops red. Those are just a couple of fascinating examples of how color affects behavior.

You might not spend much time thinking about the colors that surround you. Perhaps the wall color came with the apartment. And maybe you bought your car based on what was on sale. 

But the colors around you can impact you more than you might think. Color evokes emotions, and color can affect your choices and your performance.

Companies know this, so they use color to their advantage. Everything from logos to website colors is created to cause you to feel a certain way. 

The color of the walls in a store or a restaurant is often based on what the owner wants you to feel. Do they want you to slow down and relax, so you’ll stick around and spend more money? Or do they want to energize you so you’ll make impulse purchases?

Learning about color psychology might help you better understand how companies use your emotions to their advantage. You can also use your knowledge of color psychology to create an environment that will help you be your best when working, eating, or relaxing.

In this episode of The Verywell Mind Podcast, I share some fun facts about color psychology and how it can influence you. 

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By Amy Morin, LCSW, Editor-in-Chief
Amy Morin, LCSW, is the Editor-in-Chief of Verywell Mind. She's also a licensed clinical social worker, psychotherapist, and international bestselling author. Her books, including "13 Things Mentally Strong People Don't Do," have been translated into more than 40 languages. Her TEDx talk,  "The Secret of Becoming Mentally Strong," is one of the most viewed talks of all time.