Motivation Friday Fix: Surprising Ways Colors Affect How You Feel and Behave By Amy Morin, LCSW, Editor-in-Chief Published on February 03, 2023 Print Verywell / Julie Bang Table of Contents View All Table of Contents Friday Fix: Episode More About the Podcast Every Monday on The Verywell Mind Podcast, Editor-in-Chief Amy Morin, LCSW, interviews authors, experts, entrepreneurs, athletes, musicians, and other inspirational people about the strategies that help them think, feel, and do their best in life. Follow Now: Apple Podcasts / Spotify / Google Podcasts / Amazon Music Friday Fix: Episode A town in Scotland made its street lights blue, and the crime rate decreased. Casinos keep people gambling at their tables longer by making the tabletops red. Those are just a couple of fascinating examples of how color affects behavior. You might not spend much time thinking about the colors that surround you. Perhaps the wall color came with the apartment. And maybe you bought your car based on what was on sale. But the colors around you can impact you more than you might think. Color evokes emotions, and color can affect your choices and your performance. Companies know this, so they use color to their advantage. Everything from logos to website colors is created to cause you to feel a certain way. The color of the walls in a store or a restaurant is often based on what the owner wants you to feel. Do they want you to slow down and relax, so you’ll stick around and spend more money? Or do they want to energize you so you’ll make impulse purchases? Learning about color psychology might help you better understand how companies use your emotions to their advantage. You can also use your knowledge of color psychology to create an environment that will help you be your best when working, eating, or relaxing. In this episode of The Verywell Mind Podcast, I share some fun facts about color psychology and how it can influence you. The Color Blue: Meaning and Color Psychology More About the Podcast The Verywell Mind Podcast is available across all streaming platforms. If you like the show, please leave us a review on Apple Podcasts. Reviews and ratings are a great way to encourage other people to listen and help them prioritize their mental health too. Links and Resources Follow Amy Morin on Instagram Check out Amy’s books on mental strength If You Liked This Episode You Might Also Like These Episodes: Make Space for Happiness With Decluttering Expert Tracy McCubbin Friday Fix: Stop Making Your Biggest Fears Come True Friday Fix: Changes to Your Environment That Will Help You Build Mental Strength Color-Emotion Connections Often Cross Borders and Cultures, Study Finds By Amy Morin, LCSW, Editor-in-Chief Amy Morin, LCSW, is the Editor-in-Chief of Verywell Mind. She's also a licensed clinical social worker, psychotherapist, and international bestselling author. Her books, including "13 Things Mentally Strong People Don't Do," have been translated into more than 40 languages. Her TEDx talk, "The Secret of Becoming Mentally Strong," is one of the most viewed talks of all time. See Our Editorial Process Meet Our Review Board Share Feedback Was this page helpful? Thanks for your feedback! What is your feedback? Other Helpful Report an Error Submit Speak to a Therapist Online Advertiser Disclosure × The offers that appear in this table are from partnerships from which Verywell Mind receives compensation.