The Color Psychology of Orange

How does the color orange make you feel? Orange can be a very strong and energetic color. Like yellow and red, it can be very attention-grabbing, which is perhaps why it is often used in advertising.

People often describe the color orange as bright, happy, and uplifting. In some cases, however, it can seem too bright and overwhelming. Much like purple, orange tends to be a controversial color. People tend to either love it or hate it.

Orange Color Meaning and Psychology

How does orange make you feel? Do you associate orange with certain qualities or situations? It is important to remember that the symbolism and associations of the color orange are not universal. Cultural differences often play a role in how people relate to color.

In the United States, people might associate orange with prison uniforms, while in other countries, the color is linked to royalty and spirituality.

Orange Is Energetic

Orange is often described as an energetic color. It may call to mind feelings of enthusiasm and excitement. Because orange is a high-energy color, many sports teams use orange in their uniforms, mascots, and branding.

A 2018 study published in the journal Frontiers in Psychology found that orange was seen as an exciting color that could increase energy levels and make it more difficult to engage in difficult tasks such as studying.

Another study found that the color orange was associated with feelings of playfulness and vibrancy.

Orange Is Attention-Getting

One study found that orange is considered a highly stimulating but friendly color. It is an attention-grabbing color that tends to stand out visually, which is why it is often used for traffic signs and advertising.

Research has shown that longer-wavelength colors such as orange and red tend to induce higher levels of arousal.

Orange Is Happy

People also commonly describe the color orange as bright, happy, and joyful. Orange is the color of bright sunsets and fruits like oranges and tangerines, so many people might associate the color with the beauty of the setting sun or the refreshing taste of citrus.

Research also suggests that consumers respond to the color orange in a number of different ways. It is perceived as a playful, friendly color when used in consumer marketing and products. Shoppers also tend to associate it with more inexpensive products.

Orange Is Spiritual

The color orange is often associated with spiritual practices including meditation and compassion.

In Southeast Asia, Buddhist monks wear orange robes that symbolize simplicity and letting go of materialism. The tradition dates back thousands of years to the time of Buddha. Robes were often made using bits of unwanted cloth that were then dyed using vegetable matter and spices such as turmeric and saffron. Today, the garments are often referred to as saffron robes.

Orange Is Autumnal

Orange is also linked to autumn and the color of dying leaves and pumpkins. The color is also heavily linked to Halloween in the United States, so it can sometimes have a dark or even cartoonish association.