The Color Psychology of Pink

How Does Pink Make You Feel?

Color psychology of pink
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Color psychology suggests that different colors can have an impact on our moods, feelings, and even behaviors. The color pink, for example, is thought to be a calming color associated with kindness and femininity.

How does the color pink make you feel? Many people immediately associate the color with all things feminine and girly. It might also bring to mind romance and holidays such as Valentine's Day. Some shades of pale pink are described as relaxing, while very bright, vibrant shades can be stimulating or even aggravating.

The Color Psychology of Pink

  • Pink is essentially a light red and is usually associated with love and romance.
  • Pink is thought to have a calming effect. One shade known as "drunk-tank pink" is sometimes used in prisons to calm inmates. Sports teams sometimes paint the opposing teams locker room pink to keep the players passive and less energetic.
  • While pink's calming effect has been demonstrated, researchers of color psychology have found that this effect only occurs during the initial exposure to the color. When used in prisons, inmates often become even more agitated once they become accustomed to the color.
  • Pink is often described as a feminine color, perhaps largely due to associations people form during early childhood. 'Girls toys' are usually pink and purple, while 'boys toys' are often red, yellow, green, or blue.
  • Since the color is so strongly associated with femininity, people sometimes associate the color with qualities that are often thought of as feminine, such as softness, kindness, nurturing, and compassion.

    What Does the Color Pink Mean?

    The Iowa Hawkeyes famously have a pink visiting team locker room at their Kinnick Stadium. The idea for the pink locker room was conceived by Iowa coach Hayden Fry, who had majored in psychology at Baylor University and believed that the all-pink room would mess with the minds of the opposing teams. 

    It is important to remember, however, that color associations are heavily affected by individual experiences and cultural influences. People who link the color to pleasant memories are more likely to find it a pleasing and enjoyable color. Those who associate pink with negative experiences or people may develop unpleasant associations.

    How does pink make you feel? Do you associate pink with certain qualities or situations? You can discover how other people react to the color pink in some of the following responses that our readers have shared over the years.

    Pink Is Joyful

    "Although green used to be my favorite color, pink has the strongest and deepest emotional influence to me. The color pink to me has a deeply joyful vibe to it. Like being "home." A familiar friendly place deep within everyone's heart where there are no worries, you are never lonely, you have everything in life that you ever wanted. You are loved and accepted by everyone. You feel as if you'll never get old. Anyone you've missed or lost in life, you are able to meet once again and rejoice. You feel one with the Universe and you know this special place will always exist." - Marcy7268

    Pink Is Creative

    "I do not wear pink but I am drawn to it for my study where I do not have to compromise with my husband. It is a happy colour and it makes me feel creative. For the first time in my life I am decorating with pink, hot pink." - bluebird

    Pink Is Feminine and Vibrant

    "Feminine, attractive, vibrant,. Love pink lipstick, clothing, or tops worn in contrast with black. Bright pink, or paler no matter what age makes me feel flirty, astute and can accomplish what I need to that day. I associate it with 'sugar and spice and all things nice.' Flowers, romantic gestures and kindness. - Jill Cleggett

    Pink Is Childish

    "Perhaps my opinion is 'kids TV bias,' but it really seams to represent every single little girl on the planet(according to television), which has a very profound effect on kids. That would also explain why every toy, doll or dress my little sister has is..guess what? PINK!. It's almost like to little girls it's "if you don't love pink your not really a girl." You can notice this at schools Very easily. And, on the contrary, little boys hate pink." - nemo

    Pink Is Refreshing

    "Pink makes me think of springtime flowers and all things fresh and new. It seems like a really inspiring color. If I could, I would paint my room all pink so that I could always feel that sense of inspiration and renewal." - gemma

    Pink Is Euphoric

    "I absolutely LOVE pink, especially hot bold colors of pink. Hot pink is a vivacious and joyous. I think that hot pink embodies who I try to be as person: full of life and character. I didn't really gravitate toward this color until my late teens; as I was initially a lover of red. However, red comes across as harsh and overly bold, while pink comes across as gentle and feminine. Don't get me wrong, I think that red can be very flattering, but it just doesn't suit me. Another reason I love pink is ​it's versatility. More muted pinks represent youth and innocence while loud forms of pink elude sexiness and boldness. Every time I come across anything in my favorite pink shade, I can't help but stop and admire it's inherent beauty. Pink is my euphoria." - DrEbz