Student Resources Study Guides and Tips Using Likert Scales in Psychology By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial process Kendra Cherry Fact checked by Fact checked by Emily Swaim on April 13, 2020 linkedin Emily is a fact checker, editor, and writer who has expertise in psychology content. Learn about our editorial process Emily Swaim Updated on April 13, 2020 Print PeopleImages / DigitalVision / Getty Images A Likert Scale is a type of psychometric scale frequently used in psychology questionnaires. It was developed by and named after organizational psychologist Rensis Likert. Self-report inventories are one of the most widely used tools in psychological research. On a Likert scale, respondents are asked to rate the level to which they agree with a statement. Such scales are often used to assess personality, attitudes, and behaviors. What It Looks Like On a survey or questionnaire, a typical Likert item usually takes the following format: Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree It is important to note that the individual questions that take this format are known as Likert items, while the Likert scale is the format of these items. In addition to looking at how much respondents agree with a statement, Likert items may also focus on things such as likelihood, frequency, or importance. In such cases, survey takers would be asked to identify how likely they believe something to be true (Always true, Usually true, Sometimes true, Usually not true, Never true), how frequently they engage in a behavior or experience a particular thought (Very frequently, Frequently, Occasionally, Rarely, or Never), or how important they feel that something is to them (Very important, Important, Somewhat important, Not very important, Not important). Creating Items to Use In some cases, experts who are very knowledgeable about the subject matter might develop items on their own. Oftentimes, it is helpful to have a group of experts help brainstorm different ideas to include on a scale. Start by creating a large pool of potential items to draw from. Select a group of judges to score the items. Sum the item scores given by the judges. Calculate intercorrelations between paired items. Eliminate items that have a low correlation between the summed scores. Find averages for the top quarter and the lowest quarter of judges and do a t-test of the means between the two. Eliminate questions with low t-values, which indicates that they score low in the ability to discriminate. After weeding out the questions that have been deemed irrelevant or not relevant enough to include, the Likert scale is then ready to be administered. Advantages and Disadvantages Because Likert items are not simply yes or no questions, researchers are able to look at the degree to which people agree or disagree with a statement. Likert scales are often used in political polling in order to obtain a more nuanced look at how people feel about particular issues or certain candidates. However, as with other forms of assessment, Likert scales can also be influenced by the need to appear socially desirable or acceptable. People may not be entirely honest or forthright in their answers or may even answer items in ways to make themselves appear better than they really are. This effect can be particularly pronounced when looking at behaviors that are viewed as socially unacceptable. A Note on Pronunciation If you've ever taken a psychology course, chances are that you've probably heard the term pronounced "lie-kurt." Since the term is named after Rensis Likert, the correct pronunciation should be "lick-urt." Was this page helpful? Thanks for your feedback! Ever wonder what your personality type means? Sign up to find out more in our Healthy Mind newsletter. Sign Up You're in! Thank you, {{form.email}}, for signing up. There was an error. Please try again. What are your concerns? Other Inaccurate Hard to Understand Submit Article Sources Verywell Mind uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy. Joshi A, Kale S, Chandel S, Pal DK. Likert scale: Explored and explained. British Journal of Applied Science & Technology. 2015;7(4):396-403. doi:10.9734/BJAST/2015/14975 Sullman MJM, Taylor JE. Social desirability and self-reported driving behaviours: Should we be worried? Transportation Research Part F: Traffic Psychology and Behavior. 2010;13(3):215-221. doi:10.1016/j.trf.2010.04.004 East Carolina University Psychology Department. How do you pronounce "Likert?" What is a Likert scale? Additional Reading Likert R. A technique for the measurement of attitudes. Archives of Psychology. 1932;22(140):1–55.